Privacy Policy
Last updated: November 2026
This policy explains how I collect, use and protect your information.
My Approach to Privacy
I collect as little data as I can. I never sell your information, and you keep control of your data.
Information I Collect
Contact Form Submissions
When you contact me, I collect:
- Name and email address
- Organisation (optional)
- Your message content
I use this information only to respond to your enquiry, and I do not share it with third parties. Form submissions are delivered by Resend (email delivery) and stored in my CMS for follow-up. I keep submissions until your enquiry is resolved, unless you ask me to delete them earlier.
AI Chat Interactions
When you use my AI assistant (EthosAI):
- Conversations are processed in real-time by Anthropic's API (Claude) and are not stored by EthosPower beyond the active session
- I do not use your conversations to train external AI models
- Anthropic's API usage is subject to their privacy policy, which prohibits using API inputs for model training
- For maximum privacy, client deployments can use local models (Ollama), which send no data out
- You can request deletion of any stored data at any time
Engineering Tool Outputs
When you use my free calculators (IEEE 485 Battery Sizing, Hydrogen Venting, ROI Calculator, etc.):
- Calculation inputs and outputs are processed client-side in your browser and are not transmitted to my servers
- PDF reports are generated in your browser. No calculation data is sent externally
- If you give contact details in the form for PDF downloads, I store that contact information so that I can respond to your enquiry
Analytics
I use privacy-respecting analytics (Cloudflare Web Analytics) that:
- Do not use cookies
- Do not track individual users
- Do not collect personal information
- Only gather aggregate, anonymised usage data
How I Use Your Information
- To respond to your enquiries
- To provide AI consulting services you request
- To improve my website and services
- To send relevant updates (only with your consent)
Data Storage and Security
Your data is stored on:
- Cloudflare infrastructure - SOC 2 Type II and ISO 27001 certified
- European data centres where applicable for GDPR compliance
I use industry-standard security measures, including encryption in transit and at rest.
Your Rights (GDPR)
Under GDPR, you have the right to:
- Access - Request a copy of your personal data
- Rectification - Correct inaccurate data
- Erasure - Request deletion of your data
- Portability - Receive your data in a portable format
- Object - Object to processing of your data
To exercise these rights, contact me at privacy@ethospower.ai
Third-Party Services
I use the following third-party services:
- Cloudflare - Hosting, CDN, and analytics
- Resend - Email delivery for contact form
- Anthropic - AI model for the chat features
Each service has its own privacy policy, and I select partners who share my commitment to privacy.
Cookies
I use minimal, essential cookies only. I do not use tracking cookies or third-party advertising cookies.
Changes to This Policy
I may update this policy from time to time. I will announce significant changes on my website.
Contact
For privacy-related questions or to exercise your rights:
- Email: privacy@ethospower.ai
- General enquiries: hello@ethospower.ai
Data Controller: Work Ethics Limited, trading as EthosPower
Registered in: New Zealand