Privacy Policy

Last updated: November 2026

This policy explains how I collect, use and protect your information.

My Approach to Privacy

I collect as little data as I can. I never sell your information, and you keep control of your data.

Information I Collect

Contact Form Submissions

When you contact me, I collect:

  • Name and email address
  • Organisation (optional)
  • Your message content

I use this information only to respond to your enquiry, and I do not share it with third parties. Form submissions are delivered by Resend (email delivery) and stored in my CMS for follow-up. I keep submissions until your enquiry is resolved, unless you ask me to delete them earlier.

AI Chat Interactions

When you use my AI assistant (EthosAI):

  • Conversations are processed in real-time by Anthropic's API (Claude) and are not stored by EthosPower beyond the active session
  • I do not use your conversations to train external AI models
  • Anthropic's API usage is subject to their privacy policy, which prohibits using API inputs for model training
  • For maximum privacy, client deployments can use local models (Ollama), which send no data out
  • You can request deletion of any stored data at any time

Engineering Tool Outputs

When you use my free calculators (IEEE 485 Battery Sizing, Hydrogen Venting, ROI Calculator, etc.):

  • Calculation inputs and outputs are processed client-side in your browser and are not transmitted to my servers
  • PDF reports are generated in your browser. No calculation data is sent externally
  • If you give contact details in the form for PDF downloads, I store that contact information so that I can respond to your enquiry

Analytics

I use privacy-respecting analytics (Cloudflare Web Analytics) that:

  • Do not use cookies
  • Do not track individual users
  • Do not collect personal information
  • Only gather aggregate, anonymised usage data

How I Use Your Information

  • To respond to your enquiries
  • To provide AI consulting services you request
  • To improve my website and services
  • To send relevant updates (only with your consent)

Data Storage and Security

Your data is stored on:

  • Cloudflare infrastructure - SOC 2 Type II and ISO 27001 certified
  • European data centres where applicable for GDPR compliance

I use industry-standard security measures, including encryption in transit and at rest.

Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access - Request a copy of your personal data
  • Rectification - Correct inaccurate data
  • Erasure - Request deletion of your data
  • Portability - Receive your data in a portable format
  • Object - Object to processing of your data

To exercise these rights, contact me at privacy@ethospower.ai

Third-Party Services

I use the following third-party services:

  • Cloudflare - Hosting, CDN, and analytics
  • Resend - Email delivery for contact form
  • Anthropic - AI model for the chat features

Each service has its own privacy policy, and I select partners who share my commitment to privacy.

Cookies

I use minimal, essential cookies only. I do not use tracking cookies or third-party advertising cookies.

Changes to This Policy

I may update this policy from time to time. I will announce significant changes on my website.

Contact

For privacy-related questions or to exercise your rights:

Data Controller: Work Ethics Limited, trading as EthosPower
Registered in: New Zealand